Advertising

Advertisers often trick us into buying things we don't really need. They use different techniques that appeal to our needs and wants. Techniques such the need for affiliation, the need to dominate, and the need for escape. They advertise these to certain people depending on their gender, needs, and wants. The need for escape can be presented through an advertisement for a hotel or cruise. The need for sex is usual geared towards men through nearly naked woman. This is an advertisement that can be a little bit sexist and often persuade women, and men for that matter, to think a certain way. Ads that are trying to sell a car will usually have a man surrounded by a lot of friends and women representing the need for affiliation. After seeing that ad you'll think that if you get that car, you'll be popular and have a lot of girls all over you. Advertising is definitely an art that many have perfected. After seeing ads for clothes or the newest apple product, I'm automatically thinking I have to have it. These ads create myths that make you want to buy their product, but that's all they are: myths. Just because you have that car you may not have all those people always surrounding you; just because yo're on that cruise doesn't mean you're escaping anything. I find it funny how people, including myself, buy into this kind of stuff just because it will bring us something we think we need. There is nothing stronger than the need for something we don't necessarily want and vice versa.